Niche: Supplementary Food
Goal: The brand wanted to increase conversion rates and increase the purchase with better Return On Ads Spent (ROAS)
Test :
- Trial Package
- Multiple marketing angles – different ads content and different landing page headline
Channel: Facebook Ads
Result: Sales increased by 72%. The average ROAS increased from 1.69 to 2.05.
The test done was adding trial package to the offer and used a few different marketing angles through ad creatives, copywriting, and landing pages.
The ad creatives framework :
- Hook (Stop users in the first 3 seconds with a hook.)
- Problem Agitator (Agitate the problem by further describing the user’s experiences.)
- Product Introduction (Introduce the product as a solution to the problem.)
- Product How-To (Provide a detailed how-to instruction (e.g. a quiz) for the product)
- Product Benefits/Testimonial (Showcase the best benefits and testimonials relating to the product.)
- CTA (Tell the user to buy the product.)
Each ad creatives produced will promote only 2-3 health benefits of the product and there will be 2-3 copywriting with different headline and intro of the product used on the ads. For example,
HEADLINE 1: GOT HEADACHE PROBLEM? WORRY NO MORE WITH XXX
Intro 1: XXX is suitable for people who are suffering from headache. It helps you calmed and reduce bad headache to get you ace your day at work!
OTHER BENEFITS OF XXX:
HEADLINE 2: GOT NAUSEA PROBLEM? WORRY NO MORE WITH XXX
Intro 2: XXX is suitable for women who have nausea problem. It helps you calmed and reduce your nausea problem to get you ace your day at work!
OTHER BENEFITS OF XXX:
With this alone, we manage to increase the overall conversion rate on the website from 3% to 8%-9%.
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