How I Increase 72% Sales In 1 Month With Better ROAS

Niche: Supplementary Food

Goal: The brand wanted to increase conversion rates and increase the purchase with better Return On Ads Spent (ROAS)

Test :

1. Trial Package
2. Multiple marketing angles – different ads content and different landing page headline

Channel: Facebook Ads

Result: Sales increased by 72%. The average ROAS increased from 1.69 to 2.05.

The test done was adding trial package to the offer and used a few different marketing angles through ad creatives, copywriting, and landing pages.

The ad creatives framework :

1. Hook (Stop users in the first 3 seconds with a hook.)
2. Problem Agitator (Agitate the problem by further describing the user’s experiences.)
3. Product Introduction (Introduce the product as a solution to the problem.)
4. Product How-To (Provide a detailed how-to instruction (e.g. a quiz) for the product)
5. Product Benefits/Testimonial (Showcase the best benefits and testimonials relating to the product.)
6. CTA (Tell the user to buy the product.)

Each ad creatives produced will promote only 2-3 health benefits of the product and there will be 2-3 copywriting with different headline and intro of the product used on the ads. For example,

HEADLINE 1: GOT HEADACHE PROBLEM? WORRY NO MORE WITH XXX

Intro 1: XXX is suitable for people who are suffering from headache. It helps you calmed and reduce bad headache to get you ace your day at work!

OTHER BENEFITS OF XXX:

HEADLINE 2: GOT NAUSEA PROBLEM? WORRY NO MORE WITH XXX

Intro 2: XXX is suitable for women who have nausea problem. It helps you calmed and reduce your nausea problem to get you ace your day at work!

OTHER BENEFITS OF XXX:

With this alone, we manage to increase the overall conversion rate on the website from 3% to 8%-9%.